Adidas Climachill
David Beckham is starring in Adidas’ new spot for their ice-cool Climachill range. Directed by Glassworks Amsterdam’s Head of 3D Rudiger Kaltenhauser, it features super-macro, photo-real CG and impossible camera moves. Working closely with Amsterdam-based agency Meanwhile, our brief was to create an animated film that would sit alongside their frosty Climachill campaign, focusing on the product’s cooling functionality. With a super tight deadline, Rudiger wanted to establish the metaphor of ice and frost in an abstract world, creating a rollercoaster ride of how the product works – it uses flat yarn woven with Titanium and aluminium cooling spheres to provide an instant chilling sensation, aiding athlete’s performances by lowering their body temperatures in warm conditions. Production Company Glassworks Amsterdam Director Rudiger Kaltenhauser 3D Artist Dan Hope 3D Artist Rudiger Kaltenhauser 3D Artist Markus Geerts 3D Artist Martin Chatterjee 3D Artist Tim Bolland 3D Artist Simon Glas 3D Artist Tim Borgmann Flame Artist Kyle Obley Flame Artist Urs Furrer Flame Assist Bob RoijenSenior Colourist Scott Harris Executive Producer Jane Bakx Executive Producer Armand Weeresinghe Advertising Agency MeanwhileExecutive Creative Director & Partner Boyd Coyner Executive Creative Director & Partner Alvin Chan Managing Director Hazel Livingstone Senior Art Director Joris Kang'eriClient Services Director Esther Knox Producer Lotte de Vroe Head of Design Steve Voyce Sound Studio Kaiser Sound Studios Director for David Beckham Rick Guest Production Company for David Beckham East Photographic